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Download "The Viral Sanctuary - going beyond word of mouth"

Shannan — Thu, 20 May 2010 14:36:18 +0000

A virus is something that spreads through personal contact, from one person to the next. The speed at which it spreads is exponential. Viral Marketing works on the same concept. But in this case we are spreading ideas, promotions, and products, on an exponential basis. The effectiveness and speed with which this type of marketing can spread has been compared to that of a virus. And thus the term "Viral Marketing" was coined.

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Download The Greatest Money-Making Secret in History!

Shannan — Fri, 30 Apr 2010 14:50:48 +0000

It was a really hot summer’s day many years ago. I was on my way to pick up two items at the grocery store. In those days, I was a frequent visitor to the supermarket because there never seemed to be enough money for a whole week’s food-shopping at once. You see, my young wife, after a tragic battle with cancer, had died just a few months earlier. There was no insurance -- just many expenses and a mountain of bills. I held a part-time job, which barely generated enough money to feed my two young children. Things were bad -- really bad.

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Download "7 Secrets of Converting Calls to Sales"

Larry Goins — Tue, 17 Nov 2009 19:44:38 +0000

The 7 secrets of converting calls to sales!

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Download "99 Cows"

Larry Goins — Tue, 03 Nov 2009 15:01:42 +0000

I wrote a book once. Actually, it came out in hardocer on May 8m, 2003. Purple Cow is all about being remarkable. It's a manifesto about the death of the TV-industrial complex and the rise of truly amazing products, which market themselves with ideaviruses, sneezers, and hives. I wrote 99 Cows to help readers of Purple Cow see what I mean when I tlak about "going to the edges". Every single story in this ebook is about the edges.

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Download "63 Killer Marketing Strategies"

Larry Goins — Tue, 03 Nov 2009 14:54:13 +0000

How to Insure That Your Product/Service/Offer Is the Best it Can Be, Presented the Best Way It Can Be by Dan S. Kennedy

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Download "10 Ways to Write More Effective Ads"

Larry Goins — Wed, 01 Jul 2009 20:08:33 +0000

And advertising copy, or copywriting, is salesmanship in print. The purpose of a copywriter’s job is to sell. Period. The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio. As Claude Hopkins wrote in his timeless classic, Scientific Advertising: “To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship.

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Download "A Simplified Marketing Plan That Works!"

Larry Goins — Tue, 30 Jun 2009 19:00:54 +0000

Then I list the key factors to my success for the year and assign a code for each. For example: * Increase online visibility. Code V * Deepen my credibility. Code C * Emphasize my experience. Code E * Generate passive income. Code I Finally, I outline the audience(s) I want to serve, assigning a code to each. Speakers Code S Authors Code A Consultants Code C Small business Code SB

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Download your free copy of the Marketing Plan Workbook by Robert Middleton

Larry Goins — Tue, 23 Jun 2009 14:24:50 +0000

Action Marketing Plan Workbook for attracting clients to your professional service business or real estate web site. How can I attract new clients consistently? Developing a core marketing message. Verbal expression of core marketing message. Executive summary of your business. And more!

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Download Day 2 S1 Module

Larry Goins — Thu, 11 Jun 2009 20:49:20 +0000

Test

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The Entrepreneur's Guide to Mastering Follow-Up

Larry Goins — Fri, 29 May 2009 15:40:50 +0000

Why lack of follow-up kills most businesses ... and what to do about it.

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