The internet cleared the way for virtually (no pun intended) anyone to earn extra income by telling people about good companies to do business with. Affiliate marketing took off like a rocket because it was easy and because the internet created powerful ways to automatically track referrals. We go around telling people that “referrals are the lifeblood of our business” but then we don’t give them an easy way to be compensated for their referrals. We basically have to count on them sending us referrals out of the goodness of their hearts. Internet based affiliate marketing gives us a tracking mechanism.

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